If a company’s 'woke' image is revealed as a marketing ploy with no real action, does it change how you view that brand?

Of course, because it shows how the company's main concern is capitalism and completely changes the meaning behind company statements

No, it would not change my view because the entire world is pretty much held under capitalism so if the company was lying I wouldn't be surprised.

well not really because if a brand mean something and the meaning is clear you don't have to bother them but if it has a bad meaning and you think you know what it means that when you ask them and if its bad you report it.

Only a little, since most companies only do it for representation purposes, and it works, helps the company image get bigger, it's inevitable, of course if it is publicly revealed, it could shock others, and ruin the image, but for smarter people, it's not suprisnging.